Anupam Mittal, Founder & CEO of People Group, took to LinkedIn to share a message that was deeply personal and far from his usual commercial endorsements. This time, he lent his voice to PolicyBazaar’s latest campaign, “Make A Difference,” which underscores the crucial role of term insurance and why financial planning isn’t something to be put off.
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The campaign shines a light on insurance advisors, professionals who often face skepticism, ignored calls, and reluctant conversations as they try to convince people to protect their families from life’s uncertainties. Despite selling a product no one wakes up excited to buy, these advisors play a vital role in securing futures, a fact that Mittal believes deserves recognition.
In his post, Mittal reflected on a harsh reality—most of us go through life assuming, “Mujhe kuch nahi hoga” (Nothing will happen to me). But life doesn’t work that way. Between 2019 and 2022, he lost seven friends unexpectedly, a painful reminder that tragedy doesn’t come with a warning. “All untimely and sudden deaths,” he shared, reinforcing how unpredictable life can be.
Comparing insurance to wearing a seatbelt, Mittal drove home the message that being unprepared is a risk no one should take. “No one gets in a car planning for a crash, but you’d be a fool to drive without a seatbelt,” he pointed out, emphasizing that term insurance works the same way—it’s about protection, not prediction.
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Mittal’s endorsement wasn’t just about backing an ad—it was a wake-up call. He urged people to think beyond the present moment and recognize that unless they’re sitting on a fortune, having a term insurance plan is one of the smartest decisions they can make. “It’s not just about the money. It’s about giving your family security and yourself peace of mind,” he added.
Closing his post, Mittal delivered a powerful reminder: We can’t control life, but we can control how prepared we are for its surprises.
