Jasper Food Manufacturers Pvt Ltd, the ready to eat and ready to cook arm of the Jasper Group, has taken a significant step by acquiring a ten percent equity stake in SoupX. The young food tech brand, known for its clean ingredient soups and healthy meal bowls, recently gained national attention after appearing on Shark Tank India in its second season. The move signals Jasper Food’s growing interest in the health focused prepared food segment, which has been expanding quickly in urban markets.
SoupX started with a simple idea. Make healthy food convenient without compromising on taste. Over the last few years, the brand has built a loyal customer base across major cities by offering a menu that caters to fitness enthusiasts, working professionals, and anyone who wants quick nutritious meals. Their soups, smoothies, and low calorie meal plans have found strong traction among young consumers who want reliable options delivered to their doorstep.
For Jasper Food, this investment is not just financial. It is a way to strengthen its presence in a category that is shaping the future of eating habits in India. The company already has a strong distribution network through its ready to eat and ready to cook offerings. With SoupX on board, Jasper Food can tap into a customer base that values wellness and sustainability.
Industry observers see this partnership as a smart move at a time when healthier food choices are becoming mainstream. The ready to eat sector has been growing steadily, supported by rising disposable incomes and the convenience driven lifestyle of urban families.
With Jasper Food’s manufacturing strength and SoupX’s brand goodwill, the two companies are expected to scale the health food category further. The deal marks a promising chapter for both sides as they prepare for the next wave of demand in the Indian packaged food space.
