Born out of a mother’s love and necessity, White Cub has emerged as a pioneer in India’s vegan dessert market. The brand was founded by Sonal, a long-time advocate of plant-based food, when she realized the lack of vegan dessert options available for her twin children who had been vegan since the age of one. A humble vacation to Goa sparked the idea—after witnessing her son’s excitement over a rudimentary tofu-based frozen dessert, Sonal was struck with inspiration. “Why can’t we have this in Delhi?” her son asked—and White Cub was born.
Sonal’s advocacy background and deep understanding of plant-based nutrition laid the foundation for a brand that isn’t just vegan, but health-conscious. “Vegan is not always healthy,” she explained, “so our focus is on creating vegan products that are actually good for you—no cholesterol, no trans fats, no palm oil, no hormones, no antibiotics.” Unlike many commercial non-dairy products, White Cub prides itself on transparency and nutritional integrity.
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Customer feedback plays a vital role in the company’s product development. One of White Cub’s most popular offerings, the “Choco and Dates” ice cream, was born from a diabetic customer’s request for a dessert sweetened naturally. This proactive and community-driven approach defines White Cub’s R&D. During the COVID-19 pandemic, customer demand for broader dairy alternatives led to the development of White Cub’s plant-based butter.
Health remains central to White Cub’s mission. Beyond avoiding harmful ingredients, Sonal emphasized the phytonutrients and antioxidants found in their products. “For me, vegan has to be healthy. That’s how I hope to convince non-vegans to shift—by offering them a healthy alternative.”
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By aligning innovation with compassion and health, White Cub is not just selling desserts—they’re reshaping dietary habits and empowering conscious consumption in India. With every scoop, they’re making plant-based living a little sweeter.
