In a market dominated by mass-produced, me-too products, Atom Eats is rewriting the rules of packaged food in India. Unlike brands that rely on contract manufacturers, Atom Eats is committed to creating truly one-of-a-kind snacks—each product designed to be unlike anything else available.
“We don’t have a direct competitor for any of the products we sell,” says Jay, the force behind Atom Eats. “Our focus is on bringing new and novel formulations to the market—flavors and formats that Indian consumers have never experienced before.”
Science-Backed Product Development
A major advantage Atom Eats holds is its in-house R&D through its sister company, Atom Consultancy. With a dedicated team of food scientists, the brand has access to global trends and cutting-edge formulations, allowing it to develop new products that stand out.
“Our approach is entirely science-driven,” Jay explains. “We conduct competitive analysis, study market trends, and refine our products meticulously before launch. This ensures that every snack is not just unique but also hits the right notes with consumers.”
Instead of relying solely on broad consumer feedback, Atom Eats uses sensory panel testing to gauge taste acceptance. Additionally, a select group of power users is involved in pre-launch testing, providing critical insights on flavor, pricing, and packaging.
Marketing: Striking the Balance Between Sales and Branding
As a young brand, Atom Eats has crafted a smart marketing strategy that prioritizes immediate sales while also building long-term brand equity.
“We split our marketing spend—80% goes toward performance marketing to drive sales, while 20% is invested in brand-building initiatives,” Jay shares.
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With a presence across online, retail, and B2B channels, the brand tailors its marketing approach to each platform, ensuring maximum impact.
The Challenge: Scaling in a Low-Ticket Market
Unlike fashion or electronics, where a single sale can be worth thousands, snacks are a low-ticket category. “One packet might sell for ₹100 or ₹200, so we have to sell in high volumes to scale,” Jay explains. “That requires serious investment, and that’s one of our biggest challenges.”
The Future: A ₹100 Crore Vision
Despite the hurdles, Atom Eats has big ambitions. “In the next five years, we aim to be one of India’s leading gourmet snacking brands, with a revenue target of ₹100 crores,” says Jay. He compares the brand’s growth trajectory to companies like Urban Platter and Snackible, which have successfully carved a niche in the premium snacking market.
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At its core, Atom Eats is about flavor innovation—creating snacks that are not just delicious but also bold, novel, and unforgettable. Even its name reflects this philosophy: “Atom” represents the fundamental building block of everything, and Atom Eats is all about bringing together the best flavors at a molecular level.
With its commitment to uniqueness, scientific precision, and strategic growth, Atom Eats is poised to shake up India’s snacking industry in a big way.
