PVR INOX has redefined the movie-going experience with the launch of India’s first dine-in cinema at M5 ECity Mall, Bengaluru. The new format blurs the line between fine dining and entertainment, positioning cinemas as lifestyle destinations rather than just viewing spaces.
In this concept, patrons can order chef-curated meals served directly to their seats, enjoying restaurant-quality food while watching their favourite films. The multiplex also offers the option for visitors to dine in without purchasing a movie ticket, expanding its appeal beyond traditional cinema-goers.
Ajay Bijli, Managing Director of PVR INOX, said the initiative reflects the company’s broader vision to elevate cinema into an all-encompassing entertainment experience. “With our new property at M5 ECity Mall, we are inviting audiences to experience cinema in an entirely new way. From India’s first dine-in auditorium restaurant to cutting-edge projection and immersive sound, every element has been designed to deliver comfort, innovation and choice under one roof,” he said.
The dine-in cinema houses several in-house food and beverage brands, including Crosta, Cine Café, Steamestry, Wokstar, Frytopia, Dogfather and Local Street. Each offers a distinct culinary focus, ranging from pizzas and burgers to stir-fried dishes, hotdogs, and regional Indian favourites, allowing audiences to explore diverse flavours without leaving their seats.
Technologically, the multiplex is equipped with premium features such as Dolby Atmos, DTS:X, Dolby 7.1 surround sound, and 4K Laser projection. The flagship Big Pix auditorium enhances the experience further with RealD 3D integration, promising crisp visuals and immersive sound.
With this launch, PVR INOX continues to strengthen its leadership in India’s premium entertainment segment, betting on experiential formats that cater to evolving urban audiences seeking comfort, quality, and memorable leisure experiences.
