Kuku FM, a Mumbai-based audiobook platform, is set to launch a new app called Bhakti, aimed at expanding its service offerings into the spiritual space. The app will debut during the Maha Kumbh Mela in 2025, one of the largest religious gatherings globally.
Bhakti will feature a range of spirituality-focused audio content, accessible through its OTT platform, to cater to a diverse audience of devotees across India. The app will offer more than 2,000 hours of content, including over 500 shows, audiobooks, bhajans, and spiritual lessons. The platform will allow users to explore content centered around Indian festivals, spiritual teachings, and devotional chants.
Continue Exploring: Ola Electric Warned by SEBI Over Disclosure Lapse
Bhakti’s content lineup includes long-form audio series covering India’s spiritual heritage, including iconic texts like the Bhagavad Gita, Mahabharata, Ram Katha, and Vishnu Puran. Kuku FM plans to significantly grow the app’s catalog over the next year and expand into multiple languages beyond Hindi.
Continue Exploring: Snapdeal Parent Company Announces Key Leadership Changes
Jhoomer Sinha, Vice President of Hindi Business at Kuku FM, explained, “There is a lack of high-quality, professionally produced content in this genre, and we aim to address that gap with Bhakti. Drawing from our rich cultural and spiritual history, we’ve developed premium audio shows covering everything from mythology and spirituality to rituals, chants, and bhajans.”
The app has already garnered strong interest during its beta phase, with 500,000 downloads and highly positive feedback. This move coincides with the growing Indian spiritual and religious market, valued at $58.56 billion in 2023 and projected to grow at 10% annually until 2032. With this growth, spiritual-tech startups are increasingly offering services like e-darshan, e-pooja, and doorstep prasad delivery.
