Zomato has launched a new feature called ‘Book Now, Sell Anytime’ on its app. This allows users to buy event tickets in advance and resell them on the app if their plans change at the last minute.
Ticket isn’t sold by November 16 will automatically return to users – Zomato
The company announced on Tuesday, November 12 that users can book tickets for the annual Zomato Feeding India Concert on the Zomato app. The concert, featuring American artist Dua Lipa, will be held on November 30 in Mumbai. If users can’t attend, they can resell their tickets on the app at the original price, according to a post on Instagram.
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If the ticket isn’t sold by the November 16 deadline, it will automatically return to the user’s account. According to Inc42, Zomato has set a limit of 10 tickets per customer. “If all tickets from a single order are listed and successfully sold, the full amount, including the handling and convenience fees, will be credited to your account within 7 working days,” the post read.
Ticket reselling feature on Zomato app, ahead of ‘District’
Notably, the tickets that have been purchased by another user can’t be listed again. The ticket reselling feature is being introduced ahead of the launch of Zomato’s District app. Previously in 2024, Zomato bought the movie and events ticketing business of Paytm for INR 2,048 crore in an all-cash deal. The company’s events business grew quickly in the second quarter of FY24-25 after acquiring Paytm Insider.
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Furthermore, the gross order value (GOV) of this sector increased by 171% year-on-year and 46% quarter-on-quarter, reaching INR 1,849 crore in Q2 FY25. Previously, the GOV was INR 1,268 crore in Q1 FY25 and INR 682 crore in Q2 FY24.
Moving forward, Zomato’s going-out arm saw a significant 214% revenue growth, increasing to INR 154 crore in Q2 FY25 from INR 49 crore in Q2 FY24. Deepinder Goyal, founder and CEO of Zomato, mentioned last month that the District app is expected to go live in the next month.
