With the rise in demand for instant deliveries in India, Tata Group plans to enter the market, competing with major players like Blinkit, Zepto, Swiggy Instamart, and Flipkart‘s ‘Minutes’ that are actively attracting consumers from larger e-commerce platforms.
Neu Flash collaborates with BBasket, Croma, Tata Cliq
According to ET, Tata group’s ecommerce venture, Neu, is introducing “Neu Flash” for quick commerce. This service will offer groceries, electronics, and fashion to select users. Neu Flash will use BigBasket for groceries, Croma for electronics and phones, and Tata Cliq for fashion and lifestyle products, starting with select SKUs.
Continue Exploring: Zomato now allows users to schedule orders up to ‘Two Days’ in advance
Sources stated that Tata is working to integrate Tata Cliq with Neu Flash and BigBasket, with strategic partnerships in progress. Additionally, Tata-owned e-pharmacy 1mg provides a few-hour delivery in Delhi NCR but hasn’t fully launched on Neu Flash yet. Some essentials like headache medications and protein whey are available for 10-minute delivery. Tata might use Croma’s retail network for some of these deliveries, as it already offers same-day and next-day services.
Blinkit, Instamart, Zepto reports $1 Bn revenue in FY24
This move is Tata’s latest attempt to capture online shoppers. Meanwhile, competitors like Zomato-owned Blinkit, Swiggy Instamart, and Zepto have strong brand recognition and a significant market share as early entrants. These three reported over $1 Bn in revenue for FY24. The quick commerce industry in India saw sales increase by 280% over the last two years.
Continue Exploring: Bikaji shares surge 10% following 15% profit boost in Q2 FY25
In the past six months, quick commerce players have expanded their operations and added more products to meet growing consumer demand. Blinkit’s gross order value (GOV) jumped 130% to INR 4,923 Cr in Q1 FY25 from INR 2,140 Cr in the same quarter last year. It also increased by 22.2% from INR 4,027 Cr in Q4 FY24.
Blinkit now runs 639 dark stores across India, with average daily GOV per store increasing to INR 10 Lakh, up from INR 6 Lakh from 383 stores before. The company plans to expand to 2,000 dark stores by the end of 2026 while staying profitable.
