Tata CLiQ, an e-commerce platform, has rebranded as Tata CLiQ Fashion, marking its transition from a general marketplace to a specialised platform focused on fashion and lifestyle.
Tata CLiQ gets new logo, redesigned app
The rebranding effort includes a new logo, updated packaging, and a redesigned app and website to improve user experience.
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According to Gopal Asthana, CEO of Tata CLiQ, “Our new identity reflects our focus on meeting the changing needs of consumers. This move strengthens our position in the fashion segment and allows us to help customers explore their style. We aim to offer an improved and more tailored shopping experience.”
Meanwhile, Tata CLiQ Fashion will offer a wide range of products, including clothing, footwear, watches, accessories, beauty items, gadgets, and home products. The platform will feature specialised stores such as the Sneaker Store, Indie Finds Store, and Lingerie Store. Additionally, Tata CLiQ Fashion will include Tata CLiQ Palette, a curated selection of beauty products, as well as thematic stores like the Winter Wear Store and the Wedding Store.
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Tata CLiQ Fashion onboards 6,000 brands
With over 6,000 brands on board, Tata CLiQ Fashion aims to provide a seamless online shopping experience, making it easier for customers to find products that suit their needs. The platform’s curated collections and digital tools are designed to simplify and enhance the shopping experience.
