Chinese fast-fashion giant Shein is set to make a comeback in India through a new partnership with Reliance Retail, following its ban in 2020.
Shein Partners with Reliance to Re-enter Indian Market
Under the agreement, Shein will provide technology services, while Reliance Retail will oversee the operations, ensuring that all customer data remains within India under stringent security protocols. This collaboration is aimed at boosting local manufacturing and creating new jobs.
Continue Exploring: Zepto doubles target, aims to secure $300 Mn from domestic investors
Shein’s re-entry into India is subject to meeting strict data localisation requirements. Commerce Minister Piyush Goyal confirmed that the company must comply with these conditions to regain access to the Indian market.
This Re-entry Comes With a Strict Set of Rules
This includes transferring control of local operations and data to Reliance Retail, with the assurance that all data will be stored and processed within India.
Continue Exploring: Flipkart to create 600 jobs with new FSC centre in Indore
In a recent statement in Parliament, Minister Goyal elaborated on the details of the partnership. He explained that Reliance Retail Ventures Ltd (RRVL) has entered into an agreement with Shein’s parent company, Roadget Business Pte Ltd, based in Singapore. As part of the deal, Shein will operate only as a technology provider, while Reliance Retail will maintain full ownership of the platform and control over all data collected from Indian customers.
