Zomato’s BlinkIt has launched a new service named Bistro, a food delivery application delivering snacks, and other like food items within 10 minutes. Bistro will take on existing brands like Zepto’s Cafe.
Bistro is in its pilot phase and is only operational in select locations in Gurugram. It delivers food items like: meals, snacks, beverages like tea and coffee in 15 minutes.
Zomato’s Bistro Takes on Zepto Cafe
This is Zomato’s second attempt at this category. Zomato’s previous attempt with Zomato Instant wasn’t successful. Launched in 2002, Zepto Cafe is rapidly expanding to various cities in India and in a recently made announcement Zepto stated that it would expand Cafe to 120 cities in the country, including Hyderabad, Bengaluru, Delhi NCR, Chennai, Pune.
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On the other hand Swiggy’s quick food delivery service Bolt was launched in September. Zepto’s co founder said: “We’re launching a separate app for Zepto Cafe next week! The team is shipping an MVP (minimum viable product) and iterating quickly, so it may not be perfect on Day 1, but it’s worth it to launch fast :D”
Zepto Cafe has Seen Phenomenal Growth
Taking to LinkedIn, he further explained: “Zepto Cafe is scaling rapidly; we’re launching 100+ cafes a month and already clocking 30K+ orders/day”. Zepto has been expanding exponentially and it has some impressive numbers to prove that.
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Recently, co founder Aadit Palicha said: ”The response has been phenomenal, with Zepto Cafe now achieving an (estimated) Annual Run Rate (ARR) GMV of Rs 160 crore with just 15 per cent of our expanding dark store network with proven unit economics.”
