Food tech giant Zomato is leveraging the buzz around the upcoming movie ‘Pushpa 2‘ to showcase its unique ecosystem synergies through District, its dining and entertainment bookings app.
Blinkit’s minimum cart value for movie vouchers
This move gives its quick-commerce arm Blinkit an edge over its rivals. Ahead of the film’s December 5 release, Blinkit has launched a strategic promotion in select cities and pincodes, offering movie vouchers that can be redeemed for tickets to the Allu Arjun-starrer.
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Customers can access the movie vouchers on orders that meet a minimum cart value on Blinkit. These vouchers can be redeemed during checkout on the District app once ticket bookings open. Zomato launched District earlier this month after acquiring Paytm’s ticketing business. The app works alongside Zomato’s dine-out feature, combining dining and entertainment bookings on a single platform.
Zomato’s District, edge over rival Swiggy
“Swiggy integrated BookMyShow recently but due to District, users will see more integration between Blinkit, Zomato and District between events, movies and food and grocery delivery businesses,” says Satish Meena, Founder at Datum Intelligence. The expansion into quick commerce through Blinkit and the launch of District for ‘going out’ activities reflect Zomato’s strategy to grow beyond its core food delivery business.
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Such integrations could give Blinkit an advantage over quick-commerce rivals Zepto and Instamart. While Swiggy has previously offered pop-ups and BookMyShow collaborations for select events, it hasn’t extended these partnerships to its quick commerce platform. Blinkit’s offer includes a INR 200 voucher on purchases worth INR 999, encouraging customers to increase their cart value.
