In a major corporate shift, Zomato Limited—India’s leading food delivery giant—has announced its decision to rebrand as ‘Eternal Limited.’ The move, approved by the company’s board on February 6, 2025, reflects Zomato’s ambitions beyond food delivery and aligns with its expanding business portfolio.
Corporate Rebrand, But the App Stays ‘Zomato’
Despite the name change at the corporate level, the Zomato app will continue to operate under its existing brand. CEO Deepinder Goyal emphasized that this decision is not just a rebranding exercise but a mission statement that defines the company’s long-term vision.
“This isn’t just about renaming the company,” Goyal explained in a letter to the Bombay Stock Exchange (BSE). “It’s a reflection of our evolution. While Zomato remains a household name, our corporate identity needs to represent something bigger.”
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Why ‘Eternal’? The Growing Empire Behind the Name Change
Zomato has rapidly diversified in recent years. Beyond its ₹1.3 lakh crore ($16 billion) food delivery business, the company has aggressively expanded into new verticals:
• Blinkit – Zomato’s ₹18,000 crore quick-commerce subsidiary, delivering groceries and essentials within minutes.
• Hyperpure – A restaurant supply chain business fueling the backend of India’s food industry.
• Zomato District – A loyalty program designed to enhance user engagement and retention.
Goyal revealed that internally, the company had already started using ‘Eternal’ after acquiring Blinkit. “We needed a way to differentiate between the company and the Zomato brand. Now, with Blinkit becoming a key growth driver, the time has come to make it official.”
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‘Eternal’—A Name That Inspires and Intimidates
Goyal acknowledged that ‘Eternal’ is a bold and daunting name.
“To be honest, it scares me to my core. It’s an expectation we must live up to. True endurance isn’t about making grand declarations of invincibility—it’s about adapting and evolving continuously. The moment we assume we’ll last forever just because we say so, we start our downfall.”
What’s Next? Regulatory Approvals & Stock Ticker Update
Before ‘Eternal Limited’ becomes official, the name change must receive:
1. Shareholder approval
2. Final clearance from India’s Ministry of Corporate Affairs
Once approved, the company will update its corporate website from zomato.com to eternal.com, and its stock ticker will change accordingly.
A Strategic Gamble or a Masterstroke?
This move marks one of the most significant rebrands in India’s tech ecosystem. While some may see it as a strategic masterstroke, others might question whether the Zomato name—built over years of trust and recognition—should have been retained at the corporate level.
With Blinkit’s rapid rise and Zomato’s multi-business ecosystem, the shift to Eternal Limited signals a company that no longer wants to be defined by just one business. Whether it’s a gamble or a visionary step, one thing is clear—Deepinder Goyal isn’t afraid to take big swings.
