Foodtech major Zomato has launched a new initiative that allows users to get food recommendations from their friends.
User to synchronize contact information with Zomato
The feature, ‘Recommendations from Friends’, requires users to synchronize their contact information with Zomato’s app, enabling them to see and give food recommendations. Zomato’s marketing head Sahibjeet Singh Sawhney announced the feature in a LinkedIn post.
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“Introducing Recommendations from Friends. See which restaurants your friends are ordering from; what dishes they are recommending — get inspired while feeling bad about your own food choices,” the post said. This feature is part of Zomato’s ongoing experimentation and expansion of its offerings. Recently, the company launched its ‘going-out’ business ‘District‘ app, which allows customers to discover and reserve tables at restaurants and book tickets for events.
Zomato introduces “Food Rescue” initiative
Earlier, Zomato has also introduced a “Food Rescue” initiative, which allows users to buy cancelled food orders from nearby areas. This aims to reduce food wastage caused by last-minute order cancellations. Additionally, Zomato’s ‘Book Now, Sell Anytime’ feature allows users to buy event tickets in advance and re-sell them on the app in case of any last-minute changes.
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A few days ago, Zomato raised INR 8,500 Cr through its first qualified institutional placement (QIP), aiming to expand its quick commerce business Blinkit and support other key growth initiatives. Shares of Zomato jumped over 6% during the intraday trading session yesterday to hit a fresh all-time high at INR 304.50 apiece on the BSE.
Today, the company’s shares were trading at INR 301.05 apiece, 0.52% up from its previous day close.
