India’s festive spirit isn’t just in the air—it’s filling up shopping carts! This festive season, Zepto witnessed some truly remarkable spikes in demand for certain products, showing just how much our celebrations are tied to our shopping habits.
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One standout was the massive surge in kite sales. As people geared up for Makar Sankranti and other kite-flying festivals, Zepto recorded a jaw-dropping 22.89 times increase in kite purchases compared to last year. Clearly, the skies were filled with excitement!
Zepto’s Festive Surge: How the Celebrations Took Off
The kitchens were just as bustling, especially when it came to sesame seeds, with a 6.62x increase in sales. The air was rich with the familiar aroma of Til Ladoos and other sweet treats, making festive moments even more memorable. Speaking of sweets, Rewari—a favorite festive delight—saw a 6.48x boost in demand as it became a staple for both gifting and indulging.
And for those cozy movie nights or festive gatherings, popcorn saw a solid 3.81x growth, ensuring that the celebrations were full of crunchy joy.
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As the year-end festivals like Pongal, Makar Sankranti, Lohri, Uttarayan, and Magh Bihu brought families together, Zepto was thrilled to be a part of these cherished moments. Here’s to more such festive seasons filled with warmth, joy, and plenty of delightful treats!
