Quick commerce platform Zepto is broadening its service portfolio with the launch of Super Mall, a non-grocery segment designed to drive higher-value purchases, and expanding its pharmacy offerings to include diagnostic services. The move comes amid growing competition in India’s quick commerce sector, where platforms are increasingly focused on raising average order values to strengthen unit economics.
Super Mall, integrated into Zepto’s mobile app, offers customers a wide array of products, including apparel, home appliances, kitchenware, décor, and other lifestyle goods. In addition, a ‘deals store’ features select discounted items across categories, providing an incentive for higher-value transactions. Analysts say such diversification reflects a strategic push by quick commerce firms to enhance cart sizes and generate incremental revenue from non-grocery products. Swiggy’s Instamart had previously experimented with a similar approach through Swiggy Mall, which was later merged into its broader quick commerce platform to span over 35 categories.
On the healthcare front, Zepto has partnered with Orange Health Labs to expand its pharmacy segment to include diagnostic services. Through the app, customers can now book home-based tests, including full-body checkups, complete blood count, blood sugar, thyroid function, and more, with results delivered within six hours. Prices start at Rs 180 for basic tests and go up to Rs 11,999 for comprehensive checkups, factoring in discounts.
This expansion coincides with Zepto’s renewed plans to file draft documents for an initial public offering, targeting $450-500 million in fresh equity along with an offer-for-sale by early investors. The company recently closed a $450 million funding round combining primary and secondary transactions, intending to scale its dark store footprint while increasing order volumes. Zepto’s dual push into high-value consumer products and home diagnostics underlines the platform’s strategy to capture broader consumer spending while solidifying its position in India’s competitive quick commerce market.
