Aadit Palicha-led Zepto is doubling down on its Tamil Nadu expansion, bringing its rapid delivery services to new cities beyond Chennai, including Coimbatore, Madurai, Tiruchirappalli, Vellore, and Salem. This move strengthens its presence in the state as it looks to capture a larger share of India’s booming quick commerce market.
As part of its aggressive growth strategy, Zepto Café—its ready-to-eat and beverages vertical—has hit a major milestone, surpassing 1 lakh daily orders. This marks a significant leap in consumer demand for instant food deliveries, reinforcing Zepto’s push into this fast-growing segment.
20+ Dark Stores, Faster Deliveries & Local Farmer Partnerships
To ensure speed and efficiency, Zepto now operates over 20 dark stores across Tamil Nadu, each covering a 2–3 km radius to facilitate quick deliveries. The company claims its delivery partners maintain an average speed of 15–20 km/h, allowing Zepto to stick to its signature 10-minute delivery promise.
Beyond convenience, Zepto is also integrating local supply chains. More than 100 farmers from regions like Pollachi and Palacode are supplying fresh produce, including tender coconuts and green vegetables, directly to Zepto users in Tamil Nadu.
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“Tamil Nadu is a crucial market for us, with its rapidly growing urban centers and increasing demand for quick commerce,” said Divesh Sawhney, Chief Growth Officer of Zepto. “Expanding into these cities helps us serve more customers while supporting local businesses and farmers.”
Revenue Soars to ₹4,454 Crore, But Quick Commerce Faces Challenges
Zepto’s financials reflect its rapid rise—₹4,454 crore in revenue for FY24, marking a 120% jump from the previous year. The company is banking on continued momentum as more Indians embrace quick commerce for everyday essentials and instant meals.
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However, a report from Blume Ventures cautions that India’s quick commerce sector could face hurdles in sustaining its current growth rate. Expansion beyond metro cities remains challenging, and competition from larger e-commerce players is heating up.
For now, Zepto remains one of the top contenders in India’s quick commerce race, competing with Swiggy Instamart and Zomato-owned Blinkit for dominance in the ultra-fast delivery space.
