In a bid to keep pace with how urban India shops today, Timex India is stepping into the fast lane—literally. Starting May 1, customers in major metros can order Timex and TMX watches, including the popular TMX Kids line, directly from Swiggy Instamart, getting their timepieces delivered within minutes.
This marks the watchmaker’s entry into quick commerce, a growing category that’s reshaping consumer expectations around convenience and instant gratification.
“People want what they want, and they want it now,” said Deepak Chhabra, Managing Director at Timex India. “Quick commerce isn’t just about snacks and groceries anymore—it’s a new-age retail channel. With this launch, we’re making sure Timex is right there where our customers are looking, when they need us.”
The launch covers Delhi NCR, Mumbai, Bengaluru, and Hyderabad for now, with plans to go pan-India soon. Customers will be able to browse and buy watches based on style, occasion, and budget—with TMX Kids models priced at Rs 699 and Rs 799, and Timex offerings ranging from Rs 1,500 to Rs 7,000.
Continue Exploring: “Kuch Nahi Hoga”—Anupam Mittal Challenges This Dangerous Mindset in Policy Bazaar’s New Ad
Besides Swiggy Instamart, Timex has also partnered with Flipkart Minutes and Myntra Now, broadening its quick-commerce reach across digital storefronts.
The move is part of a larger play by Timex Group India Ltd. (TGIL) to sharpen its omnichannel strategy. TGIL, the Indian arm of the global Timex Group based in Middlebury, Connecticut, operates a strong mix of physical and online retail, with over 5,000 trade outlets, 40+ exclusive stores (under Timex World and Just Watches), and a diverse portfolio of licensed watch brands like Versace, Guess, Ferragamo, Philipp Plein, Ted Baker, Nautica, adidas, and UCB.
Continue Exploring: Lahori Beverages Nears ₹450 Crore Fundraise as Valuation Soars to ₹2,500 Crore – A New Challenger in India’s Booming Drinks Market
While Timex remains one of India’s most recognizable watch brands, this foray into instant delivery signals its intent to stay relevant and visible in an era where even wristwatches are just a few taps away.
