The race among quick-commerce platforms like Zepto Café, Zomato’s Bistro, and Swiggy Bolt to deliver meals in under 10 minutes has captured the attention of convenience-loving customers. But beneath the allure of speed lies a growing concern about the nutritional quality of these meals.
Orthopaedic surgeon and NutriByte Wellness co-founder, Dr. Manan Vora, has joined the chorus of voices cautioning against this trend, emphasizing the health risks associated with such ultra-fast food services.
Dr. Vohra Pens a Viral Post
In a LinkedIn post, Dr. Vora broke down the logistics of these rapid deliveries, stating, “For the food to be delivered in 10, it needs to be cooked in 3 minutes or less. And they can only achieve this with ultra-processed, ready-to-eat meals—pre-cooked, frozen, microwaved, and delivered.”
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Convenience vs. Health
Dr. Vora urged consumers to weigh the cost of convenience against their long-term health. “If you don’t have home-cooked food, ordering in is fine—but be patient and wait for fresh meals. Don’t compromise your health for the sake of speed.”
This fast-paced delivery model not only prioritizes time over quality but also normalizes a dependence on processed foods that could have lasting consequences for public health.
A Message to the Industry
Dr. Vora didn’t mince words in addressing the quick-commerce giants directly. He concluded his post with a blunt appeal: “Dear Zomato, Swiggy, and Zepto: We don’t want ultra-processed garbage delivered in 10 minutes!”
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As the demand for faster services grows, it’s crucial for both consumers and companies to consider the hidden costs of such convenience. Are we willing to trade our health for speed? Or is it time to rethink the balance between fast food and good food?
