The Competition Commission of India (CCI) is holding off on launching a full investigation into claims of anti-competitive practices by quick commerce platforms, pending further details from the group that filed the complaint.
This delay underscores the increasing attention on the rapidly growing quick commerce sector.
Chairperson of CCI Makes Fresh Revelations
According to PTI, CCI has asked the All India Consumer Products Distributors Federation for additional documentation and evidence to support their complaint. Ravneet Kaur, the chairperson of the CCI, confirmed that the federation had been reminded to provide the necessary information under the Competition Act. The federation, which represents around 800,000 distributors nationwide, originally filed the complaint through the Ministry of Commerce.
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The issue arises amid growing tensions between conventional retailers and quick commerce services like Blinkit, Zepto, and Instamart, which guarantee deliveries within a matter of minutes. These digital-first platforms are seen by traditional players as a disruptive force, with accusations that they use aggressive pricing strategies that undermine established businesses.
President of the Distributors’ Union Presents Plan
Darshil Patil, the president of the distributors’ federation, stated that they plan to present a detailed complaint with concrete evidence in the next two weeks.
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The quick commerce industry in India, valued at around $5 billion, has seen massive growth, attracting substantial investment. New entrants like Ola, previously known for its ride-hailing services, are now entering the fray, further heightening competition.
