Swiggy is turning up the heat in the quick commerce battle with a new feature called MaxxSaver, now live on its Instamart platform. The offer, rolling out across all 100+ cities where Instamart operates, unlocks steep discounts when your cart crosses Rs 999—no coupon codes or manual selections needed.
But don’t expect any delays. Swiggy promises its 10-minute delivery benchmark stays intact. On top of that, Swiggy BLCK members will get a little extra icing on the cake, with additional benefits layered in.
“We’re seeing more people using Instamart for everything—from groceries and household items to electronics and fashion,” said Amitesh Jha, CEO of Swiggy Instamart. “MaxxSaver is our way of making big-basket shopping more rewarding, without compromising on speed or convenience.”
The idea is simple: the more you shop, the more you save. Jha adds, “Whether it’s a quick top-up or your full weekly stock-up, MaxxSaver makes it easier to stretch your rupee without any effort.”
Why Now? Zepto, Zepto Daily & a Shifting Market
The timing of this feature is no coincidence. Swiggy’s biggest rival in the space, Zepto, launched its own bulk-order benefit—SuperSaver—last year. But while Zepto required users to opt in, Swiggy’s MaxxSaver kicks in automatically once the cart hits the mark.
Interestingly, Zepto seems to be in the middle of a shift itself. The company is reportedly winding down its Zepto Pass subscription and experimenting with a new invite-only loyalty program called Zepto Daily, which offers exclusive prices in limited pin codes.
The push toward larger cart sizes is fast becoming a common playbook in the quick commerce arena. Swiggy’s own numbers back this up—average order values rose 14% in Q3 FY25, from Rs 469 to Rs 534.
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The Bigger Picture: More Categories, More Competition
Quick commerce players are also steadily broadening their offerings. What started with groceries and household basics has grown to include beauty, electronics, fashion, home décor, and even travel accessories—all part of the effort to increase basket size and improve unit economics.
But while users may be enjoying faster deliveries and better deals, the business side is getting tougher. Amazon Now has quietly begun testing quick delivery services in parts of Bengaluru. Meanwhile, Flipkart Minutes is reportedly planning to ramp up its infrastructure with 500+ dark stores ahead of the festive Big Billion Days sale.
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With so many players crowding the space, the road ahead may be bumpy. A recent Bank of America report issued a cautious note, warning that losses in the quick commerce space could rise over the next year, especially as food delivery growth starts to cool.
