Zomato’s arch rival Swiggy has promoted Sidharth Bhakoo to the role of Chief Business Officer (CBO) for its food marketplace.
Sidharth Bhakoo Gets Elevated to Key Leadership Position
Bhakoo made the announcement on his social media and seemed super enthusiastic about taking up the role. He wrote: “I’m happy to share that I’m starting a new position as Chief Business Officer – Food Marketplace at Swiggy,”
He had joined the company way back in 2018, as the Associate Vice President (AVP) and Regional Business Head for North, East, and Central India.
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Before joining Swiggy, Bhakoo built a diverse career in both the banking and telecom sectors. He started at GE Money as a product manager, overseeing consumer durables and two-wheelers.
Sidharth Bhakoo’s Stellar Corporate Journey
He then moved to the Royal Bank of Scotland, where he took on key roles, including programme manager for business banking in India and senior relationship manager.
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In the telecom sector, Bhakoo made his mark at Vodafone Business Services, where he climbed the ranks from senior manager in SME sales to General Manager and head of sales. During his time at Vodafone, he led cross-functional teams in areas such as customer service, technical pre-sales, and marketing, while also managing significant sales budgets.
