Swiggy Ltd, an online food delivery company, has acquired ownership of the Mumbai team in the World Pickleball League (WPBL).
WPBL takes place in January next year
The WPBL is India’s first global franchise-based pickleball league, co-founded by former Indian tennis stars Gaurav Natekar and Arati Ponnappa Natekar. The inaugural season will take place from January 24 to February 2, 2025, in Mumbai.
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Pickleball, a fast-growing sport globally, has gained popularity for its accessibility and appeal across age groups. This acquisition underscores Swiggy’s strategy to connect with consumers innovatively.
We fit right into this scenario – Rohit Kapoor, CEO of Swiggy
Meanwhile, Rohit Kapoor, CEO of Swiggy Food Marketplace, noted, “Pickleball is fun and easy for most people. Imagine food stalls, a happy game, and families coming together for a great weekend. We fit right into this scenario and deliver joy as always.”
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Further, Swiggy’s Mumbai franchise is the second team announced, following Chennai’s team owned by actress Samantha Ruth Prabhu. Hosting the league’s first edition in Mumbai offers Swiggy’s team an opportunity to shine on its home turf.
“We believe WPBL can become one of India’s most popular leagues in 3-5 years. Having Swiggy on board validates the league’s growing resonance with the masses,” commented Gaurav Natekar, WPBL’s co-founder.
With six teams vying for the championship, the league guarantees an exciting experience for fans. The WPBL’s format aims to blend high-energy sports with a vibrant lifestyle experience, uniting communities through their love for pickleball.
