Scandalous Foods, a Mumbai-based brand known for reinventing traditional sweets, has joined forces with Zepto Café, the food and beverage arm of quick-commerce player Zepto. This partnership brings an exciting promise to dessert lovers—Scandalous Foods’ signature mithais will now be available for delivery in just 10 minutes.
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“Indian sweets are more than just food—they’re tied to emotions, celebrations, and everyday indulgences. With Zepto Café, we’re making sure they’re delivered at just the right time—fresh, fast, and absolutely delicious,” said Sanket S, Co-Founder of Scandalous Foods.
The collaboration will initially launch in major metro cities, including Mumbai, Bengaluru, Delhi-NCR, Hyderabad, Chennai, Pune, and soon, Kolkata. Zepto Café plans to roll out special discounts throughout the year, making these treats even more accessible.
Scandalous Foods, founded in August 2022 by Sanket and Pravesh Amin, has built its reputation on crafting premium mithais with a modern twist. The brand’s single-serve sweets, designed with a six-month shelf life, are currently focused on the B2B market. However, with this new partnership and growing demand, the company is setting its sights on direct-to-consumer (B2C) and B2B2C expansion.
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By tapping into Zepto’s extensive delivery network, Scandalous Foods is not just reaching more customers—it’s also gathering real-time insights into impulse buying behavior across different regions, a move that could shape the future of mithai retail in India.
