BuyBuyCart has unveiled a new mobile application, “BuyBuyCart Grocery in Minutes,” as part of its ongoing push to integrate traditional kirana stores into a technology-driven retail network. The launch reflects the company’s strategy to compete in an increasingly digital grocery ecosystem, dominated by quick-commerce platforms, while supporting the local retail infrastructure.
The app connects customers directly to nearby BuyBuyCart franchise outlets, which act both as retail stores and distribution hubs. Using geo-tagging, the platform enables hyperlocal access to inventory, ensuring rapid delivery and real-time stock management. Orders are processed at the respective outlet, giving store owners direct oversight of fulfilment and inventory levels.
Designed to mirror BuyBuyCart’s offline model, the app operates on a zero-commission and zero-delivery-fee basis, a feature aimed at enhancing participation from tier 2 and tier 3 city retailers. The platform currently supports a range of digital payment options and provides promotional codes to attract early adopters.
Looking ahead, the company plans to integrate AI-driven product recommendations, voice-assisted ordering, subscription-based grocery delivery, loyalty programs, and cashback offers to enhance user engagement. These features aim to bring traditional stores closer to modern e-commerce capabilities without the operational complexities faced by many small retailers.
“Our goal is to create a seamless bridge between local kirana stores and India’s digital-first consumers,” said Ashish Pandey, director and co-founder of BuyBuyCart. “By combining hyperlocal delivery, technology-enabled management, and a franchise-led distribution model, we’re empowering entrepreneurs while improving convenience for customers across our markets.”
Since its inception, BuyBuyCart has focused on strengthening the presence of franchise stores in key urban and semi-urban markets. The new app is expected to accelerate digital adoption, expand reach, and position the company as a key player in India’s evolving grocery landscape.
