magicpin and Rapido have teamed up in a move that directly targets the strong hold of Zomato and Swiggy in India’s food delivery world. The partnership brings together magicpin’s restaurant network and Rapido’s delivery strength through Rapido’s platform called Ownly. People familiar with the development say this combination aims to give restaurants a wider reach and more control.
magicpin has spent years building a deep base of restaurant partners and regular customers. Rapido, on the other hand, has built a large fleet of delivery captains across cities. By linking these two, both companies see a chance to offer restaurants another channel that is not controlled by the big two platforms. Restaurant owners speaking to PTI shared that the idea of a third major option in the market is encouraging, especially at a time when the food delivery ecosystem is maturing.
Shakir Haq, the chief executive of NKP Empire Ventures, which runs the Empire Hotels and Restaurants chain, said that the entry of more players will help create a fairer field for restaurants. He added that magicpin’s long standing presence and experience in the industry can give restaurants a meaningful advantage when combined with Rapido’s growing reach.
Once onboarding is complete, Rapido’s Ownly is expected to gain access to more than eighty thousand restaurants across the country. At the same time, magicpin will be able to use Rapido’s delivery fleet in selected areas. A Rapido spokesperson explained that the company usually brings restaurants on board through its own merchant team. Only a small percentage come through partners like magicpin, but this collaboration opens new possibilities in several cities.
Both companies see this partnership as a chance to offer a dependable and affordable service for merchants while giving customers a smoother overall experience.
