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Tuesday, December 24, 2024

India’s Love Affair with Biryani: Swiggy’s Year in Numbers

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Swiggy’s 2024 year-end report paints a fascinating picture of India’s food ordering habits, showcasing some remarkable trends. (All statistics refer to data collected between January 1, 2024, and November 22, 2024.) 

The Nation’s Most Ordered Dish

Unsurprisingly, biryani has retained its crown as the nation’s most-ordered dish on the platform. This year alone, Swiggy facilitated an incredible 83 million biryani orders, which translates to roughly 158 biryanis being ordered every single minute—or about two every second. Coming in second place was dosa, with an impressive 23 million orders.

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Delving deeper into biryani’s dominance, chicken biryani emerged as the clear favorite, racking up 49 million orders. Southern India was the driving force behind these numbers, with Hyderabad leading the pack. The city accounted for a whopping 9.7 million biryani orders, followed by Bengaluru at 7.7 million and Chennai at 4.6 million. 

What Made Biryani So Popular 

Late-night cravings also contributed significantly to biryani’s popularity, as it became the second most-ordered item between midnight and 2 am, trailing only chicken burgers. Train passengers couldn’t resist the allure of biryani either, with Swiggy’s collaboration with IRCTC enabling seamless deliveries to travelers across India.

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During Ramadan 2024, the demand for biryani skyrocketed further, with over 6 million plates ordered via Swiggy during the holy month. Hyderabad again claimed the top spot, with over a million plates ordered during this time alone. A quirky detail from the report highlighted one dedicated foodie in Kolkata who kicked off the year with a biryani order at precisely 4:01 am on January 1, 2024.

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