Mumbai restaurants have raised concerns over Swiggy’s new One BLCK membership program, with many claiming they were left in the dark about its benefits for dine-in customers.
This lack of communication has led to confusion and instances of customers being denied promised perks.
One BLCK Roll Out Faces Issues
One BLCK, Swiggy’s invite-only premium membership launched recently, offers exclusive benefits such as faster deliveries, on-time delivery guarantees, and complimentary cocktails or desserts at select restaurants. However, several dining establishments in Mumbai, including Yuhi Lounge in Powai, Roude Lounge, Kubec Bistro, and True Tramm Truck, stated they had not been briefed about the program. Other restaurant managers, who preferred to remain anonymous, also reported no prior information about the initiative.
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This miscommunication has caused restaurants to hesitate in providing advertised benefits. At Yuhi Lounge, a customer was initially refused free drinks under the One BLCK membership because the manager was unaware of the offer. Swiggy later apologized to the restaurant for the oversight and assured them that eligible members could claim their benefits.
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About One BLCK
Swiggy launched the One BLCK membership on December 11, 2024, pricing it at ₹299 for a three-month plan. Despite the ambitious rollout, the confusion around its implementation has raised questions about Swiggy’s coordination with its restaurant partners. While the program promises a range of perks for members, better communication with restaurant stakeholders will be crucial for its success.
