Blinkit, the quick-commerce platform under Zomato’s umbrella, has rolled out a new feature that lets users delete orders from their purchase history.
Albinder Dhindsa, Blinkit’s co-founder and CEO, shared that over 1,04,924 orders have already been wiped from the system since the feature launched just last week. He emphasized that this move aims to enhance user privacy, giving customers control over what appears in their order history, particularly for those who prefer to keep certain purchases discreet.
Key Details of this New Feature
Once an order is deleted, it cannot be retrieved, and Blinkit’s customer support team will not be able to assist with any questions regarding the removed transaction. However, if someone else placed the order on the same account, the details will still show up in their history.
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This new feature is just one of several recent updates Blinkit has rolled out. Over the past year, the platform has introduced services like Bistro for speedy food deliveries, along with specialized fleets to manage bulk orders. It also launched the Blinkit Seller Hub, enabling sellers to upload their own product listings.
Blinkit Looking to Diversify
In its bid to diversify, Blinkit has expanded offerings like returns for clothing and footwear and the ability to quickly deliver passport-sized photos. The company also pushed into new areas, with its services now reaching Jammu, a move aligned with Zomato’s strategy to target more Tier II cities.
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In terms of growth, Blinkit reported impressive results for Q2 of fiscal year 2025, bringing in ₹1,156 crore in revenue, more than double the ₹505 crore from the same quarter last year. Its adjusted EBITDA loss narrowed significantly, dropping to ₹8 crore from ₹125 crore the previous year.
