Eternal, the parent company behind Zomato and Blinkit, has quietly registered a new subsidiary—Blinkit Foods—as it looks to deepen its push into ultra-fast food delivery.
The new arm is being floated with an authorised capital of ₹1 crore and a paid-up capital of ₹10 lakh. Though the company hasn’t shared a roadmap yet, filings show that Blinkit Foods will focus on everything from food innovation and prep to sourcing, selling, and delivering meals to customers.
In a regulatory disclosure, Eternal clarified that Blinkit Foods will be a wholly owned unit and part of the group’s internal ecosystem. Notably, the company continues to operate without a promoter group, remaining under professional management.
The move follows the growing footprint of Blinkit’s 10-minute food delivery experiment—Bistro—which now runs 38 kitchens across Delhi-NCR and Bangalore. Eternal appears to be doubling down on this model by setting up a dedicated entity to potentially streamline and scale the offering.
In the Q1 FY26 shareholder letter, founder and CEO Deepinder Goyal called the early performance of Bistro “promising,” highlighting that the service has added demand without undercutting Zomato’s core business.
According to Goyal, Bistro’s value proposition hits two sweet spots: budget-friendly, quality meals and a menu that caters to quick cravings—think snacky, comfort food—delivered at lightning speed.
The creation of Blinkit Foods could be Eternal’s next big step in turning 10-minute meals from a trial into a full-fledged business vertical.
