Zomato-owned Blinkit is taking its ultra-fast delivery game to the next level by offering MacBooks, iPads, AirPods, Apple Watches, and other accessories within just 10 minutes in select Indian cities. The company, already known for its rapid grocery and essentials delivery, is now making premium Apple products available at lightning speed.
Blinkit’s CEO Albinder Dhindsa made the announcement on X (formerly Twitter), confirming that the service will be accessible in major metropolitan areas, including Mumbai, Hyderabad, Delhi NCR, Chennai, Pune, Lucknow, Ahmedabad, Chandigarh, Jaipur, Kolkata, and Bengaluru.
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This isn’t Blinkit’s first venture into Apple deliveries. Back in 2022, the platform started delivering iPhones, later expanding its catalog to include laptops, printers, and monitors earlier this year. Initially, the company introduced the iPhone 14 and iPhone 14 Pro, followed by a partnership with Apple premium reseller Unicorn in 2023 to bring the iPhone 15 and iPhone 15 Plus to customers via its hyperlocal network.
Blinkit isn’t alone in this game-changing shift. Competitors like Zepto and BigBasket also entered the premium electronics space, delivering the iPhone 16 last year. In addition to Apple, Blinkit has also partnered with brands like Xiaomi and Nokia to offer quick deliveries of their smartphones in cities like Delhi NCR, Mumbai, and Bengaluru.
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The rise of quick commerce in India is now posing a direct challenge to traditional e-commerce giants like Amazon India and Walmart-owned Flipkart. While groceries remain the core of Blinkit’s business, electronics have rapidly emerged as one of its fastest-growing categories, according to Datum Intelligence. With demand for instant deliveries skyrocketing, Blinkit’s latest expansion into Apple products signals a major shift in how high-value electronics are sold and delivered in India.
