Zomato has quietly entered the race for ultra-fast food delivery with a new 15-minute service, aiming to ramp up competition in the quick delivery sector. The feature, which is live on the Zomato app in select cities such as Mumbai and Bangalore, has yet to be formally announced but is already available for users.
In the app’s explore section, users will now find a “15-minute delivery” tab, showcasing dishes that can be quickly prepared and served. To ensure the fast turnaround, Zomato is restricting deliveries to restaurants within a two-kilometre radius, much like Swiggy’s Bolt service.
Zomato’s Foray into a New Segment
Zomato’s 15-minute delivery launch signals its push into an increasingly competitive market, where quick delivery times are becoming a critical point of differentiation. This comes on the heels of Zomato’s launch of its quick commerce venture, Blinkit, which plans to introduce its own speedy service, ‘Bistro,’ featuring healthy meals and snacks delivered in minutes.
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This move follows similar launches by other companies in the sector. Swiggy’s Bolt service, which debuted in October 2024, has already accounted for 5% of the company’s total food deliveries. Meanwhile, Zepto is stepping up with its own rapid delivery focus, including a dedicated app, Zepto Cafe, and Ola Dash, which began in Bengaluru and is expanding nationwide.
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Even industry giant Reliance is getting into the quick-commerce game through JioMart, promising deliveries in under 30 minutes. Myntra has also started testing its own 30-minute delivery option for select brands in Bengaluru. As the sector heats up, shares of Zomato were down 2.16% on the BSE, trading at Rs 247.05 as of 9:45 AM on Wednesday.
