Just three months after its incorporation, Swish, a 10-minute food delivery startup, has secured $2 million in seed funding led by venture capital firm Accel.
Angle investors Karthik G., Abhiraj B.l, Varun K. participate
Angel investors Karthik Gurumurthy, ex-Swiggy Instamart head, and Urban Company founders Abhiraj Bhal and Varun Khaitan also participated in the round.
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Reportedly, Swish plans to utilise the funding to expand its operations and scale its presence across Bengaluru. Launched in August, the startup currently operates in HSR Layout and Bellandur, with plans to open 150 centres across major areas in Bengaluru and eventually expand to other Tier-1 cities.
Founded by Aniket Shah, Saran S, and Ujjwal Sukheja, Swish delivers fast food through its app, available on Google Play Store and Apple Store, which has seen over 10,000 downloads since launch. The startup makes deliveries via its cloud kitchen, Pod, and reportedly receives 150-200 orders daily with an average order value of INR 250-300.
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Swish to bring ultra-fast experience to food delivery – Accel partner
“Customer expectations around delivery times have shifted with the rise of quick commerce. Swish is tackling this challenge with a new approach, rethinking the supply chain to bring the same ultra-fast experience to food delivery through their delight centres,” said Accel partner Abhinav Chaturvedi.
This development comes as competition in the 10-minute food delivery segment intensifies. Swiggy and Zepto are expanding their presence in this space, with Zepto announcing plans to take its Zepto Cafe service live in 120 cities. Swiggy launched its 10-minute food delivery service Bolt in six cities last month. Zomato is also reportedly reentering the space via its quick commerce arm Blinkit.
