Friday, December 19, 2025

E-Commerce

boAt Didn’t Sell Earphones It Sold a Lifestyle And India Bought It

Where most companies in a feature-oriented and technical specifications heavy market wentin one direction (trying to be the cheapest product out there), boAt took...

How Nescafé Brewed a Comeback with Content, Not Coffee

Nescafé, once a titan of morning time routines, was gradually getting lost in the shuffle ofnewer, cooler cafes and hipster artisanal coffee. Rather than...

Rapido Gears Up to Take on Zomato & Swiggy: Bags ₹125 Cr from Nexus, Plans ‘Ownly’ Food Delivery Rollout

Bengaluru-based ride-hailing startup Rapido is raising ₹125 crore (approximately $15 million) from Nexus Venture Partners, according to regulatory filings accessed recently. The funding boost...

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