Monday, January 12, 2026

E-Commerce

Enforcement Directorate Slaps Myntra with FEMA Violation Notice Over $191 Million Retail Scheme via Vector E-Commerce

India’s Enforcement Directorate (ED) has taken formal action against Myntra, accusing the Walmart-backed fashion e-commerce platform of flouting foreign investment norms by rerouting over...

Eternal-Owned District Makes Surprise Fashion Debut, Expanding Beyond Events

In a quiet but notable shift, Eternal’s lifestyle platform District has begun offering clothing, accessories, and fashion merchandise on its app—marking the company’s first...

Jewellery at Your Door in 24 Hours: GIVA Debuts ‘GIVA Go’ in 4 Cities

Jewellery shopping just got a serious upgrade. GIVA, the fast-growing direct-to-consumer jewellery brand, has rolled out a new express delivery service—GIVA Go—starting in four...

Paper Boat Didn’t Just Sell Us Drinks—It Got an Entire Generation to Sip on Their Own Childhood

In an FMCG marketplace always full of colas, carbonated drinks, and vitamin shots, Paper Boat did something fundamentally simple—it sold memories. While competitors resourced...

FMCG 2.0: Why Your Next Packet of Chips or Chilli Oil Will Probably Be a D2C Drop

The biggest FMCG trend in 2025? Not healthier snacks or innovation in noodles. It’s direct-to-cart.From peri-peri makhanas, artisanal chilli oils to ₹49 bars of...

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