The food delivery scene is heating up with a fresh entrant in the fiercely competitive market: Ola.
Ola Dash is its newest service, starting operations in Bangalore. It’s offering discounts and waiver of delivery charges.
Ola Dash Has Onboarded Leading Brands
Ola Dash has onboarded established food service chains like Eatfit, Freshmenu, BowlSoul, and GreenCraving, and seems set to take on market incumbents Zomato and Swiggy. Ola, under its Ola Dash brand, initially launched a quick commerce service but later shut it down to refocus on its core mobility business.
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Meanwhile, competition in India’s fast food delivery market is intensifying. This month alone, Magicpin has introduced MagicNow, and Zomato has rolled out Bistro, joining established players like Swiggy with its Bolt service and Zepto Cafe. New startups are also joining the fray, including Swish, which has secured funding from Accel Partners.
Recently Launched Zepto Cafe is Scaling Up Fast
Zepto Cafe, which quickly became a prominent player in the rapid delivery space, is now operational in 15% of Zepto’s 600 dark stores. The platform handles more than 30,000 orders daily and is on track to reach an annualized revenue of ₹160 crore.
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Sources suggest that Zepto Cafe has ambitious plans to expand to over 600 stores and hit a revenue target of ₹1,000 crore by next year. The company is also gearing up to launch 100 new cafes in the near future.
