Global sunscreen pioneer Supergoop! has officially stepped into the Indian market, teaming up exclusively with beauty and lifestyle powerhouse Nykaa to make its debut. The launch, announced on Tuesday, spans Nykaa’s full ecosystem—online at Nykaa.com, in Nykaa Luxe stores, and across select brick-and-mortar outlets.
Anchit Nayar, Executive Director and CEO of Nykaa Beauty, emphasized the growing demand for sun care in India. “Sunscreen has become one of the top three beauty search terms on our platform. There’s clearly a spike in awareness, but daily usage is still low. With Supergoop!’s skincare-first approach to SPF, we want to make sunscreen as natural and essential as brushing your teeth.”
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Supergoop! was started by Holly Thaggard nearly two decades ago, born from a vision to reframe sun protection not as a chore, but as an everyday wellness habit. “India is a country full of vibrancy, culture, and sunshine. It’s the perfect place to continue our mission,” Thaggard said. “This partnership with Nykaa is about making SPF second nature—something people reach for instinctively, like lip balm or moisturizer.”
Founded in 2012 by entrepreneur Falguni Nayar, Nykaa began as a digital-first beauty destination and has since grown into a full-fledged consumer-tech platform. With over 40 million users and more than 220 offline stores, Nykaa now also spans fashion, men’s grooming, and B2B commerce through its various platforms like Nykaa Fashion, Nykaa Man, and Nykaa Superstore. It has even ventured into the Middle East market under the banner Nysaa, extending its reach far beyond Indian borders.
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With Supergoop! now in its lineup, Nykaa is poised to boost India’s relationship with SPF, one innovative formula at a time.
