NIVEA India has appointed Siddhartha Juneja as its new Director of E-Commerce, effective from January 2, 2025. In this role, Juneja will spearhead the company’s e-commerce strategies, focusing on enhancing digital capabilities and driving growth in the online skincare market.
His efforts will be centered on tapping into emerging digital opportunities to expand NIVEA’s footprint and foster deeper connections with consumers.
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Top Executive Opines on this Appointment
Geetika Mehta, Managing Director of NIVEA India, shared her excitement about the appointment: “We are thrilled to welcome Siddhartha to NIVEA. His extensive experience in e-commerce and omni-channel strategies will be invaluable as we accelerate our digital transformation. With his leadership, we are poised to strengthen our relationship with consumers in the ever-changing digital landscape and continue to innovate.”
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With more than 15 years in the FMCG and retail sectors, Juneja brings a wealth of experience. He has held key leadership positions at Mondelez, Flipkart, and Kellogg’s, where he led e-commerce growth, sales, and marketing efforts. Most recently, as Head of Omni Channel at Mondelez, Juneja played a critical role in expanding e-commerce and modern trade capabilities, utilizing data analytics, content, and media to drive sustained growth. At Flipkart, he was instrumental in shaping the grocery business strategy, which contributed to Flipkart’s success in the sector.
A Pivotal Moment for the Brand
“I’m excited to join NIVEA India at such a pivotal moment for the brand,” said Juneja. “With its strong legacy and commitment to innovation, my aim is to boost NIVEA’s digital capabilities, grow our e-commerce presence, and enhance the online experience for consumers, all while strengthening our partnerships. I look forward to collaborating with the team to grow NIVEA’s position in the online skincare market.”
