E-commerce platform Meesho has taken stringent measures to combat fraudulent activities on its platform, according to its annual “Trust Assurance Report” released Monday, November 18.
The SoftBank-backed company reported that it has prevented over 2.2 crore suspicious transactions and filed 12 cases in the last 12 months.
Meesho’s advance tech model prevent 77 lakh scam attempts
Notably, the e-commerce company’s advanced analytical models and data science frameworks have helped prevent 13 lakh bot orders and blocked 77 lakh scam attempts. “In the last 12 months, Meesho has prevented over 2.2 crore fraudulent transactions. Additionally, Meesho undertook extensive steps to remove bad actors from the platform,” the report stated.
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Following which, the company launched proactive investigations against account takeover fraud, resulting in nine cases filed against over 40 suspects in Kolkata and Ranchi. This collaboration with authorities led to an impressive 98% success rate in addressing account takeover fraud.
Meesho tackles lottery fraud by 75%
Reportedly, Meesho also tackled lottery frauds, where scammers target users with malicious links promising rewards or cashbacks. The company lodged three FIRs and conducted comprehensive investigations in Kolkata, Bengaluru, and Ranchi. “Lottery fraud has emerged as an industry-wide challenge where fraudsters impersonate reputable brands to deceive unsuspecting individuals,” the report noted. Meesho claims to have reduced lottery fraud incidents by 75% since October 2023.
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Furthermore, Meesho partnered with threat intelligence platforms to take down over 18,000 fraudulent social media accounts and approximately 130 fake websites and apps misusing its brand. The company moved the Delhi High Court for a permanent injunction against these fraudsters. “The court recognised Meesho as a ‘well-known mark’ and ordered domain registrars to deactivate these sites. It also directed law enforcement to investigate, freeze related bank accounts, and take appropriate punitive action,” the report said.
