Bangalore, January 7, 2025: Myntra, one of India’s leading fashion e-commerce platforms, is stepping up its efforts to support direct-to-consumer (D2C) brands through its exclusive D2C Rising Star initiative.
As part of this push, Myntra has partnered with GetVantage, a leading embedded B2B fintech and growth capital platform, to extend this program to GetVantage’s portfolio of brands.
GetVantage Teams Up with Myntra to Boost D2C Brands Through Rising Star Initiative
This invite-only initiative will give selected GetVantage-backed brands, such as Tjori, Valkyre, Ornaz, Nua Woman, Jade Forest, and Elaver Sports, access to Myntra’s platform scale, trend-driven insights, and dedicated account management services. Participating brands will benefit from enhanced visibility, including a dedicated icon on Myntra’s homepage and curated brand stores designed to maximize customer engagement.
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“Myntra’s platform opens doors for our brands to scale quickly and connect with a trend-conscious audience,” said Bhavik Vasa, Founder of GetVantage. “Our partnership reinforces our commitment to empowering India’s emerging D2C businesses with strategic opportunities and resources to accelerate their growth.”
About GetVantage
Since its launch in 2020, GetVantage has built a robust portfolio of nearly 2,000 small businesses across 18+ sectors by offering cashflow-based financing solutions. This collaboration with Myntra aligns with its vision to support ambitious D2C brands looking to scale.
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Myntra’s D2C Rising Star program aims to onboard 500 promising D2C brands across fashion, beauty, and grooming, providing them access to its 150 million trend-focused customers. Brands participating in the program have reported substantial benefits, including up to 2-3x growth in demand.
