India’s 10-minute delivery market is expanding beyond groceries and essentials to include food and medicine. Flipkart, a major e-commerce player, is planning to start delivering medicines within 10 minutes through its “Flipkart Minutes” service.
Flipkart Minutes for medicines!
“Flipkart wants to develop Flipkart Minutes into a full-fledged quick commerce platform. Medicines is a hitherto untapped opportunity since existing platforms deliver products in an hour to even 3-5 days,” said a senior industry executive.
Continue Exploring: Thai tea brand Kongsi Tea Bar aims expansion via Franchise India
Reportedly, Flipkart has started partnering with local chemists in major cities to sell medicines through its platform. The company is also partnering with local pharmacists to deliver medicines to customers, in compliance with India’s drug norms. Flipkart is looking to partner with registered chemists to expand its medicine delivery service.
The quick commerce market in India is growing rapidly, with players like Zomato-owned Blinkit, Swiggy Instamart, Zepto, and Tata-owned BigBasket competing for market share. These companies are offering a range of products, including groceries, food, and now medicines, with delivery times of under 10 minutes.
10 new players in Q-comm
However, the market is also attracting new players, with over 10 new quick commerce brands emerging. These new players are looking to compete with established players by offering innovative delivery solutions.
Continue Exploring: Bharat Tex 2025: APEC invites British apparel firms to explore import opportunities in India
In July, several e-commerce companies, including Swiggy, BigBasket, and Zomato, started piloting home delivery of low-alcohol beverages in several states. This move is seen as an attempt to expand their product offerings and retain customer interest.
Meanwhile, Amazon‘s Indian arm is preparing to launch its own quick commerce delivery service, code-named Tez, by the end of the year. The service will begin by delivering groceries and daily essentials.
