Beauty and personal care brand Mamaearth has joined forces with e-commerce platform Meesho to broaden its reach in tier 3 and smaller markets.
5x͏͏ Growth͏͏ During͏͏ Meesho Sale:
The͏͏ brand͏͏ saw͏͏ a͏͏ 5x͏͏ increase͏͏ in͏͏ growth͏͏ during͏͏ the͏͏ Meesho͏͏ sale͏͏ period͏͏ and͏͏ is͏͏ now͏͏ targeting͏͏ INR͏͏ 100͏͏ crore͏͏ in͏͏ annual͏͏ recurring͏͏ revenue͏͏ (ARR)͏͏ on͏͏ the͏͏ marketplace͏͏ over͏͏ the͏͏ next͏͏ 12͏͏ months.
Continue͏͏ Exploring:͏͏ Meesho partners͏͏ with͏͏ D2C brands͏͏ ahead͏͏ of͏͏ festive͏͏ season͏͏ to͏͏ boost͏͏ offerings
Varun͏͏ Alagh,͏͏ co-founder͏͏ and͏͏ CEO͏͏ of͏͏ Honasa͏͏ Consumer,͏͏ stated,͏͏ “We’ve͏͏ observed͏͏ an͏͏ increasing͏͏ demand͏͏ for͏͏ quality,͏͏ toxin-free͏͏ beauty͏͏ and͏͏ personal͏͏ care͏͏ products͏͏ from͏͏ tier͏͏ 3͏͏ and͏͏ smaller͏͏ markets.͏͏ This͏͏ partnership͏͏ with͏͏ Meesho͏͏ will͏͏ help͏͏ us͏͏ further͏͏ address͏͏ this͏͏ gap,͏͏ significantly͏͏ contributing͏͏ to͏͏ our͏͏ growth͏͏ by͏͏ improving͏͏ accessibility͏͏ and͏͏ fostering͏͏ consumer͏͏ trust͏͏ in͏͏ new͏͏ regions.”
Festive͏͏ Surge:͏͏ 226%͏͏ Increase͏͏ in͏͏ Orders͏͏ During͏͏ Meesho͏͏ Sale
During͏͏ Meesho’s͏͏ festive͏͏ sale,͏͏ the͏͏ beauty͏͏ and͏͏ personal͏͏ care͏͏ brand͏͏ experienced͏͏ a͏͏ 226͏͏ percent͏͏ surge͏͏ in͏͏ orders.͏͏ The͏͏ platform͏͏ has͏͏ enabled͏͏ its͏͏ products͏͏ to͏͏ reach͏͏ remote͏͏ locations͏͏ like͏͏ Belgaum,͏͏ Kashipur,͏͏ Bokaro,͏͏ Sivakasi,͏͏ and͏͏ Kushinagar,͏͏ according͏͏ to͏͏ the͏͏ release.
Recently,͏͏ Mamaearth͏͏ has͏͏ broadened͏͏ its͏͏ reach͏͏ within͏͏ the͏͏ Canteen͏͏ Stores͏͏ Department͏͏ (CSD)͏͏ under͏͏ the͏͏ Ministry͏͏ of͏͏ Defence͏͏ throughout͏͏ India.͏͏ Additionally,͏͏ it͏͏ has͏͏ formed͏͏ partnerships͏͏ with͏͏ Reliance͏͏ Retail͏͏ and͏͏ Apollo͏͏ Pharmacy͏͏ to͏͏ enhance͏͏ its͏͏ brand͏͏ presence͏͏ across͏͏ various͏͏ retail͏͏ channels.
