Amidst the boom in quick commerce segment, Amazon is debuting with a 15 minute delivery service in the city of Bangalore in a few weeks.
This was announced by the company’s senior vice president for India and emerging markets Amit Agarwal.
Amazon’s Ambitious Debut in the Quick Commerce Market
In an interview with ET, Agarwal explained: “Our goal remains the same, which is that we want to offer the largest selection of products to the largest customer base at the fastest speeds…we do recognise that our urban customer base is keen on getting a small selection of products, mostly everyday essentials, delivered faster”. Acknowledging the importance and significance of rapid delivery services, he discussed the macroeconomic implications of the same & Amazon’s strategy.
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Not wanting to lose out on the quick commerce boom, Amazon had earlier announced that India would be the first market where they’d launch a 15-minute delivery service. Amazon reportedly plans to launch with 1000 to 2000 products in the quick delivery service in Bengaluru and then scale it to different cities of India. The same has been code named “Tez” internally.
Rising Competition in the Quick Commerce Category
Amazon’s highly anticipated foray into the quick commerce sector comes hot in the heels of Flipkart’s recently launched “Minutes” service. The category is however dominated by three players, namely: Zomato-owned Blinkit, Swiggy Instamart, and Lightspeed-backed Zepto.
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The competition in the segment is heating up with new entrants like BigBasket’s BB Now and Reliance Retail’s Jio Mart.
