On Thursday October 10, Amazon announced a 3-12% cut in selling fees for groceries, fashion, and electronics to help sellers earn more and offer better prices to customers during the festive season.
While talking to ET Retail, Vikram Deshpande, director of product management, Amazon India, said, “This will give a huge opportunity to the sellers of Small and Medium Businesses (SMBs) in Madhya Pradesh and across the country to optimise their operations for the Diwali shopping rush and continue to drive business growth after the festivities.”
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About 62,000 sellers set to reach customers through Amazon
In contrast to festive season sales, Vikram added, “The upcoming festive season is a massive opportunity for (SMBs) in MP to boost their online business through e-commerce, with a potential increase in consumer spending.”
Now, about 62,000 sellers from Madhya Pradesh will sell on Amazon to reach customers spread across all serviceable pin codes in India. The company has brought in a number of new initiatives and innovations for sellers.
Deshpande mentioned that the company is promoting SMBs and highlighted a lip care product from Bhopal that has gained recognition. Alanna is a specialised lip care brand from Bhopal, founded by Rashi Bael Mehra in 2015. Disappointed by the shortage of products to treat her lip pigmentation, Rashi decided to start her own business and launched Alanna, India’s first brand focused on specialised lip care, he told.
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Lip care brand Alanna partners with Amazon, eyes global growth
With Amazon’s help, Mehra brought her business online, reaching a wider audience. This partnership has helped ALANNA grow in India and globally, connecting with customers seeking quality lip care products, Deshpande said.
Following the growth in sales this festive season, Ranjit Babu, director of consumer electronics at Amazon India, pointed out that there has been strong customer demand for consumer electronics in an interview with ET. The premium segment (priced above INR 30,000) witnessed the highest year-on-year growth, standing at 30%.
