Karnataka’s flagship dairy brand, Nandini, is set to expand its presence to North India with its launch in Delhi on November 21.
According to MK Jagadish, Managing Director of Karnataka Milk Federation (KMF), the brand will introduce fresh dairy products, including milk and curd, in the national capital.
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Nandini operates in 6 cities
“Nandini’s entry into Delhi marks our foray into the North Indian market,” Jagadish said. The brand already operates in Karnataka, Maharashtra, Goa, Hyderabad, Chennai, and Kerala.
To support its entry, KMF has floated a tender for transporting milk via insulated tankers from Mandya Milk Union to Delhi. The daily transportation volume is estimated at 100,000 kilograms of milk, requiring approximately three 33-kiloliter tankers daily.
However, Nandini will face stiff competition from established players like Amul, Mother Dairy, Madhusudan, and Namaste India. However, Jagadish is confident about the brand’s prospects.
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Nandini to introduce idli, dosa in Bengaluru
In addition to its Delhi launch, Nandini will also introduce idli and dosa batter in Bengaluru on November 26.
Earlier in July, Nandini achieved a record 10 million litres of daily milk procurement, surpassing all previous records. The brand is available in parts of India and globally, including Malaysia, Vietnam, Singapore, the UAE, and the US.
For now, Gujarat Cooperative Milk Marketing Federation currently leads with daily procurement of about 26 million litres of milk.
