Xiaomi India has appointed Sandeep Singh Arora as its new Chief Business Officer. In this pivotal role, Arora will spearhead efforts to drive business expansion, forge new strategic partnerships, and explore new avenues for revenue growth.
Sandeep Singh Arora is a Corporate Titan
With an impressive background spanning product marketing, category management, retail operations, and brand strategy, Arora is well-positioned to help Xiaomi navigate India’s dynamic and ever-changing market. His leadership will be key to the company’s upcoming phase of growth, where the focus will be on advancing innovation and market reach.
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“I’ve always admired Xiaomi’s mission to bring cutting-edge technology to millions of Indians. The company’s culture, values, and commitment to innovation align closely with my own. Our priority will be to offer top-tier products to meet the needs of today’s aspirational Indian consumers. I’m excited to embark on this new chapter and contribute to Xiaomi’s continued success in India,” said Sandeep Singh Arora.
A Huge Shot in the Arm for Xiaomi!
Arora brings more than 30 years of experience in growing consumer brands. Prior to joining Xiaomi, he was with Samsung India, leading the Consumer Electronics division’s online business and marketing communications efforts. His career also includes key roles as VP of Marketing at Bennett, Coleman & Co. Ltd. (The Times of India Group), EVP of Marketing at PepsiCo India, and senior leadership positions at Unilever.
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Arora holds a PGDM in Business Management and Marketing from IIM Ahmedabad, making him a seasoned expert in business strategy and brand growth.
