Protein-first snacking brand SuperYou, co-founded by actor Ranveer Singh and entrepreneur Nikunj Biyani, has expanded its portfolio with the launch of the Mega Protein Wafer, a product positioned to raise the bar for high-protein indulgent snacks in India. Each wafer delivers 20 grams of protein, making it one of the most protein-dense wafer formats currently available in the market.
The launch comes as protein continues to move from a niche fitness requirement to a mainstream dietary priority. Urban Indian consumers are increasingly seeking convenient food options that offer both taste and functional nutrition. SuperYou’s latest product aims to meet this demand by combining a familiar chocolate wafer format with a protein content typically associated with shakes or bars.
Priced at ₹120, the Mega Protein Wafer will debut exclusively on Swiggy Instamart and the SuperYou website, reflecting the brand’s focus on quick commerce and direct-to-consumer channels. Additional delivery platforms are expected to follow. The strategy aligns with growing consumer reliance on instant delivery platforms for daily nutrition and impulse snacking.
The product is designed for multiple use occasions, including pre- and post-workout consumption, mid-day hunger management and evening snacking. According to the company, the goal was to create a snack that fits easily into everyday routines rather than being restricted to fitness-only moments.
Available initially in a Nutty Chocolate flavour, the wafer features layered chocolate wafers topped with salted peanuts. It is made using atta and jowar, contains no added sugar and excludes palm oil, responding to increasing scrutiny around ingredient quality and sourcing.
SuperYou has positioned the Mega Protein Wafer as a core innovation within its growing portfolio, aimed at consumers who want indulgence without compromising on protein intake. With this launch, the brand continues to strengthen its presence in India’s rapidly evolving functional snacking segment, where taste, convenience and nutrition are increasingly expected to coexist.
