Business

India's retail sector is expected to deliver a mixed performance in Q2 FY25, as per the Centrum report.Strong͏͏ Growth͏͏ in͏͏ Value Retail and Jewellery:While͏͏...

Beauté Secrets, a beauty tools brand from Gurgaon, received INR 1.6 crore from Velocity, backed by Peter Thiel's Valar Ventures. Just in time for...

From shaping environmental policies to revolutionising what lands on our dinner plates, COP 28 (the 28th edition of the Conference of the Parties), is...

Beyond the flashy gimmicks and fleeting trends, strategic augmentation is becoming a cornerstone for long-term brand growth. This article aims to unravel the layers...

In the ever-evolving landscape of consumerism, the phrase "omni-channel" has transcended buzzword status to become the linchpin of successful marketing strategies. The paradigm has...

The ability to not only react but also proactively adapt to market trends emerges as the keystone for brand resilience and sustainable success in...

At the core of this balancing act is the realization that quantity alone does not make a thriving sales force. The era of the...

Knowing which pitches and negotiations are truly indicative of growth potential is like negotiating a complicated maze in the fast-paced world of sales, where...

Food brands cannot afford not to use mobile tactics in the continuously changing food scene, where culinary experiences are shared digitally and tastes are...

Augmented Reality (AR) becomes a disruptive force in the events and experience space, where engagement is the key to success, boosting interactions and spurring...

Beyond the quality of products or services, the ability to convey value and connect with the audience is paramount. In this exploration, we unravel...

The modern consumer is more than just a transaction; they are ambassadors of change. Understanding the eco-conscious mindset goes beyond offering green products; it...