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Jubilant Consumer Joins Forces with MandiGate in Strategic Partnership to Modernize India’s Rs. 2 Lakh Crore Fresh Produce Market

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In a move that could reshape how fresh produce is processed and delivered across the country, Jubilant Consumer Pvt. Ltd. has signed a Memorandum of Understanding (MoU) with MandiGate. The partnership is set to focus on improving the overall quality and efficiency of fresh produce processing, while introducing solutions tailored to the specific needs of clients nationwide.

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Both companies bring complementary strengths to the table—Jubilant Consumer with its deep expertise in consumer goods and MandiGate with its tech-driven approach to agri supply chains. Together, they aim to streamline operations from farm to fork, cutting down on waste, improving shelf life, and making sure that what reaches consumers is fresher and better.

Speaking about the collaboration, representatives from both firms emphasized their shared commitment to innovation and long-term impact. The idea is not just to scale up operations, but to do so intelligently—with a focus on traceability, sustainability, and customer-specific customization.

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This partnership is particularly timely, as the demand for high-quality, reliably sourced fresh produce continues to grow—both from consumers and businesses like restaurants, foodservice chains, and retailers. By combining infrastructure, technology, and on-ground insights, Jubilant Consumer and MandiGate hope to raise the bar for how fresh produce is handled in India.

The two companies will kick off joint operations in the coming months, with pilot projects already in the works in key agricultural zones.

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