Indian badminton champion PV Sindhu has made history by becoming the first-ever badminton athlete to collaborate with Puma India. On January 13, the two-time Olympic medalist signed a multi-year deal with the German sportswear giant, marking a significant milestone in both her career and Puma’s expansion into badminton.
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Sindhu, already a trailblazer as the first Indian woman to win two Olympic medals, joins a distinguished list of Puma athletes, including cricket star Harmanpreet Kaur and football legend Neymar Jr. Through this partnership, Puma India aims to tap into the fast-growing badminton fanbase in India, which boasts 57 million followers.
This move into badminton is a strategic step for Puma, as it strengthens its foothold in India’s evolving sports market. With a focus on performance wear, Puma India expects this collaboration to drive growth and enhance its brand presence in the country, doubling its current pace.
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The partnership will kick off during the India Open 2025 in New Delhi, where Sindhu will showcase the first fruits of this dynamic collaboration, paving the way for the future of badminton in India.
